SEO Search Engine Optimization: SEO - Search Engine Optimization If you have looked into digital marketing in recent years, it’s possible that you’ve heard the phrase “SEO is dead.” However, nothing could be further from the truth. Search Engine Optimization has been the lifeblood of being found through search engine searches for well over a decade and it will continue to be important for years to come. The “dead” part of SEO is attempting to manipulate the signals that search engines use for ranking sites. In recent years, Google and other search engines have caught on to these manipulated signals and worked to minimize the effect of the manipulation and/or penalize those sites that have used those practices, especially in excess. Digital Marketing Training